Transformative Changes in the Hospitality Market Over the Last Decade

Transformative Changes in the Hospitality Market Over the Last Decade

The hospitality industry has undergone significant changes in the last decade. Factors such as technology adoption, evolving consumer demands, environmental considerations, and the effects of the COVID-19 pandemic have driven transformation in this sector. This article will explore these key aspects that have shaped the hospitality market's metamorphosis.

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David Moffat
A Dreamer's Dream of a future digital restaurant, How it might all look and Feel in 2050

A Dreamer's Dream of a future digital restaurant, How it might all look and Feel in 2050

 

In the year 2050, In the heart of the city, surrounded by the hustle and bustle of life, a jewel of gastronomy - 'Eden' - sparkles with digital wonders and human warmth.

The moment you step through its doors, you're greeted not by machines but by the friendly face of the Manager holographically projected to offer a more personalised experience. Speaking in your native tongue, they guide you to your digitally-enhanced table, where an interactive, augmented reality menu waits to be perused.

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David Moffat
Understanding Guest Experience Over Customer Loyalty Programs

Understanding Guest Experience Over Customer Loyalty Programs

The hospitality industry is a complex web of relationships and interactions, with customer loyalty often playing a crucial role in a business's survival and prosperity. Loyalty programs have been one of the pillars of this industry for years, with businesses priding themselves on their ability to retain customers through various benefits and incentives. However, there is a growing consensus in the hospitality world that companies might be better off shifting their focus away from buying guest loyalty and delivering a better guest experience. Here's why.

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David Moffat
How Customer Loyalty Programs Are a Reward, not a Bribe

How Customer Loyalty Programs Are a Reward, not a Bribe

Indeed, there's a solid case for the positive impact of customer loyalty programs, mainly when they're structured not as an attempt to "bribe" customers but as a reward for their ongoing patronage. Understanding the difference between these two perspectives and how they can affect a business's relationship with its customers is essential.

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David Moffat
The Shift in Guest Interaction and Service in the Hospitality Industry

The Shift in Guest Interaction and Service in the Hospitality Industry

As Self-service kiosks (SSk) continue to automate various aspects of the hospitality experience, one core interaction remains primarily human: the delivery of food to the guest. This moment has become a crucial touchpoint, allowing businesses to infuse their service with a personal touch.

Food presentation becomes the primary human interaction when guests order via self-service kiosks, apps, or other digital platforms. Therefore, this crucial moment is significant and can significantly influence a guest's overall experience.

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David Moffat
The Impact of Self-Service Technology in Hospitality: Balancing Personalisation and Efficiency

The Impact of Self-Service Technology in Hospitality: Balancing Personalisation and Efficiency

Self-service kiosks (SSk) have transformed the hospitality industry, reshaping how businesses interact with guests, manage operations, and deliver services. Ranging from hotel check-in kiosks to automated restaurant ordering systems, SSK has introduced a new paradigm in the sector, offering numerous benefits but posing unique challenges.

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David Moffat
Developing a Food Concept: Unleashing the Power of Collaboration

Embarking on the journey of developing a food concept can be an exciting and rewarding venture. However, it can also be a complex process that requires a great deal of creativity, research, and determination. Sharing the workload with the best development partners is crucial to optimise your chances of success. By doing so, you can easily leverage their expertise to navigate through each stage of the process. In this post, we will delve into the benefits of collaboration and explore the contributions that the right partners can make in each section of the food concept development.

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David Moffat
"Why You Need to Get Your Ducks in a Row: A Lighthearted Look at Strategy and Planning in the Hospitality Industry"

Picture this: ducks waddling in a neat little row, quacking contentedly as they march towards a common goal. This image, as cute as it may be, is also the perfect metaphor for the importance of organisation and preparedness in the hospitality industry. To succeed in this competitive market, businesses must ensure they have their metaphorical ducks in a row, just like our feathered friends. Let’s take a lighthearted look at why strategy and planning in the hospitality industry are essential for success.

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David Moffat
Building the best team for your brand.

The success of any business, especially in the hospitality industry, is significantly determined by the quality of its team. As a hospitality leader, it's crucial to understand the power of people and how to leverage their skills for the overall success of your organisation. Here are some essential steps to recruit the right team and be an effective leader to them in the hospitality industry.

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David Moffat
Developing a Successful Franchise Brand: A Guide to Lean Principles and Best Practices

Developing a successful franchise brand is a challenging yet rewarding endeavour. With the right strategies, a well-executed plan, and a focus on lean principles, franchisees can achieve considerable growth and success in their chosen market. This article will provide a comprehensive guide on developing a franchise brand, working with a consultant, finding the best location, running on lean principles, and essential factors to watch out for.

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David Moffat
Why you need to be reviewing and updating operations manuals and company policies in the Hospitality Industry

Staying Ahead in a Challenging Market

The hospitality industry has always been one of the most rapidly evolving sectors, with constant changes in trends, technology, and customer expectations. In recent years, however, the industry has faced unprecedented challenges due to factors such as economic fluctuations, changing demographics, and the global pandemic. To stay ahead in this dynamic market, hospitality businesses must periodically review and update their operations manuals and company policies.

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Unleashing the Power of Character in the Hospitality Industry & Developing Life Skills Through the Right Attitude

Developing Life Skills Through the Right Attitude

The hospitality industry is a dynamic and ever-evolving sector that thrives on creating memorable customer experiences. It is often said that "skills can be taught, but character you either have or you don't have." This timeless wisdom holds in the world of hospitality, where character is the cornerstone of success. I have been looking back at what I learned are the essential qualities required for hospitality work and the life skills that can be gained through a career in this industry.

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David Moffat
Navigating the Complexities of Opening a Restaurant in a Challenging Financial Climate: The Importance of Project Management

The current financial climate, characterised by fluctuating interest rates, supply chain disruptions, and a shifting labour market, has made opening a restaurant more challenging than ever before. However, many entrepreneurs continue to pursue their culinary dreams despite these obstacles. I have been exploring the complexities of opening a restaurant under these conditions and how good project management and a thorough understanding of the process can help ensure success.

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David Moffat
A Journey with Franchisees: Discovering the Value of Diverse Perspectives

The experience working in the world of franchising, what is vital is building solid relationships with franchisees; it’s critical to the success of any brand. As you continue to navigate this unique business landscape, learn to understand, and appreciate the differences in perspective that each franchisee brings to the table. By doing so, you will be able to foster growth, innovation, and success for all parties involved.

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David Moffat